Competitive mapping includes data mining, data collection, synthesizing the available database and breaking it down into the smaller clusters to have a holistic view of the competition. We at Genesis go through Annual reports for the past 5 years to understand the product portfolio, financial situation, geographical presence and growth strategies adopted by a particular company. Competitive intelligence also covers the recent market developments, external factors affecting particular industry to come up with an actionable recommendation for a client. We also review both organized and unorganized competitive market scenario for calculating the market size.
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