Dedicated to Research Since 1993
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research methodology





AN OVERVIEW OF MARKET RESEARCH METHODS

The process of collecting information both from Primary and Secondary sources to address the client objectives to take actionable business decisions.

Genesis has over the years has garnered expertise in both quantitative and qualitative data procurement methods.

Further we have 25 years of data repository based totally on primary research which is useful source for estimating and projecting future market trends.





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SECONDARY MARKET RESEARCH

Following secondary research approaches are considered for calculating Market Size Estimation both for Regional and Country level (Value & Volume)
  • Annual Reports of top Manufacturers or service providers
  • Public Domain data (trade journals, industry magazines, regulatory bodies, trade associations and government websites)
  • Top Down and Bottom up approach for Secondary Data Collection
  • Paid Databases such as Factiva, Reuters, Hoovers, OneSource, and Bloomberg etc.
  • Market engineering with both Optimistic and Realistic Case assumptions
  • Benchmarking with the in house data repository containing market numbers for the last 25 years.