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Web Content Management Market By Deployment Type (Cloud, On-Premises) By Industry Sector (Hospitality, Telecom and IT, Education, Healthcare and etc) - Global Analysis, Share and Industry Forecast, 2018-2023.


Report Overview

GLOBAL WEB CONTENT MANAGEMENT MARKET was valued at USD 5.01 Billion in the year 2017. Global Web Content Management Market is further estimated to grow at a CAGR of 15.08% from 2017 to reach USD 11.63 Billion by the year 2023. North America region holds the highest market share in 2017 and Asia-Pacific market is considered as the fastest growing market in the forecasted period. At a country level, developed markets like the U.S. as well the emerging markets like China with highest population base holds the notable market share in 2017 and it is projected to grow at a gradual pace in the coming years.

Microsoft Corporation (US), IBM Corporation (US), Oracle Corporation (US), Opentext Corporation (Canada), Adobe Systems Incorporated (US) are some of the key players in the Web Content Management Market with IBM Corporation holding the substantial market share because of its better technological advancements and global reach. Technological upgradation to cater changing demand of end users. Similarly, growth strategies such as acquisition & merger were few techniques adopted by most of the top players in last 5 years.


             Increasing use of digital marketing techniques by organizations


             Managing vast content on the website


             Adoption of e-learning in educational sectors


             Maintaining content authenticity

Between Hospitality, Telecom and IT, Education, Healthcare, Retail, Media & Entertainment, Retail segment because of the growing popularity and availability is expected to hold the highest market share during the forecast period.

The Retail segment is also expected to grow at the highest CAGR of XX% during the year 2018-2023.

Key Benefits for Stakeholders

Web Content Management Solutions & Service Providers

Research and Consulting organization

Technology Standards Organizations, Forums, Alliances and Associations

End-use industries

Regulatory bodies, policy actors, and consumers.

By Deployment Type



By Industry Sector


Telecom and IT 




Banking, Financial Services, and Insurance

Media & Entertainment

By Component


       Web Experience Management

       Mobile and Social Content Management

       Digital Marketing Management





By Region

North America




Key Market Players

Microsoft Corporation

IBM Corporation

Opentext Corporation

Oracle Corporation

Adobe Systems Incorporated


Aquia, Inc.

E-Spirit AG

Episerver, Inc

Crownpeak Technology

Rackspace Hosting, Incorporation

Sitecore Corporation A/S

(Another brief information of 13 companies will be provided in the report)

Research Methodology:

Genesis Market Insights follows in-depth Research Methodology focused on reducing deviation in the collected data. GMI offers the most precise evaluations and projection for the market numbers. GMI engages following Market Engineering techniques –

  1. Raw Market Data is collected and compared with the Existing in-house Data on a broad front.
  2. Both Bottom-Up and Top-Down approaches are analyzed for segmenting and estimating measurable aspects of the market.
  3. To avoid bias, we filter the collected data collected from authenticated sources.
  4. GMI has a well proven Statistical Modeling System for estimates and forecasts.
  5. Further, the report findings are validated with the Industry Expert Panel on face to face or telephonic interviews.
  6. Panelists are approached from Leading Enterprises across the value chain including manufacturers, suppliers, technology providers, domain experts and buyers so as to validate a thorough and balanced market overview.

Detailed customization is also available for you. Further, if the report listed above does not meet your key requirements. Our customized research report will analytically cover the required market information you need which will help you to plan your business decisions.

Table Of Content

1. Introduction

1.1 Market Vision

       1.1.1 Market Definition

       1.1.2 Market Scope

1.2 Limitations

1.3 Stakeholders

2. Research Methodology

2.1. Research Process

       2.1.1. Secondary Research

    Key Data from Secondary Research

       2.1.2. Primary Research

    Key Data from Primary Research

    Breakdowns of Primary Interviews

2.2. Market Size Estimation

       2.2.1. Bottoms-Up Approach

       2.2.2. Top-Down Approach

       2.2.3. Annual Revenue Process

2.3. Data Triangulation 

2.4. Research Assumptions 

       2.4.1. Assumption

3. Executive Summary

4. Market Overview

4.1. Introduction

4.2. Drivers

4.3. Restraints

4.4. Opportunities

4.5. Challenges

4.6. Regulations

4.7. Supply Chain/Value Chain Analysis

4.8. Patent & Standards

5. Industry Trends

5.1. Introduction

5.2. Porter’s Five Forces Analysis

       5.2.1. Threat of New Entrants

       5.2.2. Threat of Substitutes

       5.2.3. Bargaining Power of Buyers

       5.2.4. Bargaining Power of Suppliers

       5.2.5. Intensity of Competitive Rivalry

6. Web Content Management Market, By Component

6.1. Solutions

       6.1.1. Web Experience Management

       6.1.2. Mobile and Social Content Management

       6.1.3. Digital Marketing Management

       6.1.4. Others

6.2. Services

       6.2.1. Consulting

       6.2.2. Training

7. Web Content Management Market, By Industry Sector

7.1. Hospitality

7.2. Telecom and IT 

7.3. Education

7.4. Healthcare

7.5. Retail

7.6. Banking, Financial Services, and Insurance

7.7. Media and Entertainment 

8. Web Content Management Market, By Deployment Type

8.1. Cloud

8.2. On-Premises

9. Geographical Analysis

9.1. Introduction

9.2. North America

       9.2.1. U.S.

       9.2.2. Canada

       9.2.3. Mexico

9.3. Europe

       9.3.1. U.K.

       9.3.2. Germany

       9.3.3. Russia

       9.3.4. RoE

9.4. Asia Pacific

       9.4.1. China

       9.4.2. Japan

       9.4.3. India

       9.4.4. RoAPAC

9.5. RoW

       9.5.1. Latin America

       9.5.2. Middle East and Africa

10. Company Profiles

(Business Overview, Financial Overview, Product write Up, Recent Developments)

10.1. Microsoft Corporation

10.2. IBM Corporation

10.3. Opentext Corporation

10.4. Oracle Corporation

10.5. Adobe Systems Incorporated

10.6. SDL PLC

10.7. Aquia, Inc.

10.8. E-Spirit AG

10.9. Episerver, Inc

10.10. Crownpeak Technology

10.11. Rackspace Hosting, Incorporation

10.12. Sitecore Corporation A/S

(Another brief information of 13 companies will be provided in the report)

11. Competitive Analysis

11.1. Introduction

11.2. Market Positioning of Key Players

11.3 Competitive Strategies Adopted by Leading Players

        11.3.1. Investments & Expansions

        11.3.2. New Product Launches

        11.3.3. Mergers & Acquisitions

        11.3.4. Agreements, Joint Ventures, and Partnerships

12. Appendix

12.1. Questionnaire

12.2. Available Customizations 

12.3. Upcoming Events (Trade Fair, Exhibitions, Conferences)


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