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Eye Tracking Market By Offering (Software ,Hardware), By Application(AR and VR, Human Behavior and Market Research, Assistive Communication) - Global Opportunity Analysis and Industry Forecast, 2018-2023

 Semiconductors and Electronics

Report Overview

GLOBAL EYE TRACKING MARKET was valued at USD 310 Million for the year 2017. Eye Tracking Market is further expected to grow at a CAGR of 27.16% from 2018 to reach USD 1.29 Billion by the year 2023. North America region holds the highest market share in 2017. The Asia-Pacific region is also considered as the fastest growing market in the forecasted period. The US is the major market in 2017 at country level and it is also further anticipated to grow at a steady pace in the next 5 years.

Eyetracking, Inc. (US), Seeing Machines Ltd. (Australia), Tobii AB (Sweden), Smart Eye AB (Sweden), Sensomotoric Instruments GmbH (Apple Inc.) (Germany) are some of the top players in the Eye Tracking Market with Tobii AB holding a substantial market share in 2017. Better global reach, at the operational level, is the main reason for holding this market share. Rising research and development expenses to satisfy the changing demands of end users, new product launches and organic growth strategies like collaboration & acquisition were a few techniques adopted by various manufacturers in last 5 years.


             Increasing demand for live & authentic data from different industry sectors


             Automation adopted by most industry sectors would reduce human involvement


             Increasing use of applications in the AR/VR Market


             Estimating the economies of scale

The segmentation done on the basis of Offering include Software, Hardware of which the Hardware segment is expected to hold the highest market share during the forecast period. The market share is due to the increasing demand for products headgears, head-mounted displays, and glasses.

Segmentation done on the basis of Industry includes Automotive and Transportation, Healthcare and Research Labs, Consumer Electronics, Retail and Advertisement, Defense, and Aerospace segment of which Automotive and Transportation segment is expected to grow at the highest CAGR during the forecasted period. This growth is expected as automotive manufacturers like Audi & BMW are focusing on issues such as driver safety. The product features include observing specifics of driver eyelid closure, eye gaze pattern and to warn the driver if the eyes are off the road to prevent mishaps.

By Offering




By Application

AR and VR

Human Behavior and Market Research

Assistive Communication

By Industry

Automotive and Transportation

Healthcare and Research Labs

Consumer Electronics

Retail and Advertisement

Defense, and Aerospace


By Region

North America




Key Market Players

Eyetracking, Inc.

Seeing Machines Ltd.

Tobii AB

Smart Eye AB

Sensomotoric Instruments GmbH (Apple Inc.)

Eyetech Digital Systems, Inc.

PRS in Vivo

Ergoneers GmbH

Sr Research Ltd.

Lc Technologies, Inc.

(Another brief information of 15 companies will be provided in the report)

Research Methodology:

Genesis Market Insights follows in-depth Research Methodology focused on reducing deviation in the collected data. GMI offers the most precise evaluations and projection for the market numbers. GMI engages following Market Engineering techniques –

  1. Raw Market Data is collected and compared with the Existing in-house Data on a broad front.
  2. Both Bottom-Up and Top-Down approaches are analyzed for segmenting and estimating measurable aspects of the market.
  3. To avoid bias, we filter the collected data collected from authenticated sources.
  4. GMI has a well proven Statistical Modeling System for estimates and forecasts.
  5. Further, the report findings are validated with the Industry Expert Panel on face to face or telephonic interviews.
  6. Panelists are approached from Leading Enterprises across the value chain including manufacturers, suppliers, technology providers, domain experts and buyers so as to validate a thorough and balanced market overview.

Detailed customization is also available for you. Further, if the report listed above does not meet your key requirements. Our customized research report will analytically cover the required market information you need which will help you to plan your business decisions.

Table Of Content

1. Introduction

1.1 Market Vision

       1.1.1 Market Definition

       1.1.2 Market Scope

1.2 Limitations

1.3 Stakeholders

2. Research Methodology

2.1. Research Process

       2.1.1. Secondary Research

    Key Data from Secondary Research

       2.1.2. Primary Research

    Key Data from Primary Research

    Breakdowns of Primary Interviews

2.2. Market Size Estimation

       2.2.1. Bottoms-Up Approach

       2.2.2. Top-Down Approach

       2.2.3. Annual Revenue Process

2.3. Data Triangulation 

2.4. Research Assumptions 

       2.4.1. Assumption

3. Executive Summary

4. Market Overview

4.1. Introduction

4.2. Drivers

4.3. Restraints

4.4. Opportunities

4.5. Challenges

4.6. Regulations

4.7. Supply Chain/Value Chain Analysis

4.8. Patent & Standards

5. Industry Trends

5.1. Introduction

5.2. Porter’s Five Forces Analysis

       5.2.1. Threat of New Entrants

       5.2.2. Threat of Substitutes

       5.2.3. Bargaining Power of Buyers

       5.2.4. Bargaining Power of Suppliers

       5.2.5. Intensity of Competitive Rivalry

6. Eye Tracking Market, By Offering

6.1. Software

6.2. Hardware

6.3. Others

7. Eye Tracking Market, By Application

7.1. AR and VR

7.2. Human Behavior and Market Research

7.3. Assistive Communication

8. Eye Tracking Market, By Industry

8.1. Automotive and Transportation

8.2. Healthcare and Research Labs

8.3. Consumer Electronics

8.4. Retail and Advertisement

8.5. Defense, and Aerospace

8.6. Others

9. Geographical Analysis

9.1. Introduction

9.2. North America

       9.2.1. U.S.

       9.2.2. Canada

       9.2.3. Mexico

9.3. Europe

       9.3.1. U.K.

       9.3.2. Germany

       9.3.3. Russia

       9.3.4. RoE

9.4. Asia Pacific

       9.4.1. China

       9.4.2. Japan

       9.4.3. RoAPAC

9.5. RoW

       9.5.1. Latin America

       9.5.2. Middle East and Africa

10. Company Profiles

(Business Overview, Financial Overview, Product write Up, Recent Developments)

10.1. Eyetracking, Inc.

10.2. Seeing Machines Ltd

10.3. Tobii AB

10.4. Smart Eye AB

10.5. Sensomotoric Instruments GmbH (Apple Inc.)

10.6. PRS in Vivo

10.7. Ergoneers GmbH

10.8. Sr Research Ltd

10.9. Lc Technologies, Inc.

10.10. Eyetech Digital Systems, Inc

(Another brief information of 15 companies will provided in report)

11. Competitive Analysis

11.1. Introduction

11.2. Market Positioning of Key Players

11.3 Competitive Strategies Adopted by Leading Players

        11.3.1. Investments & Expansions

        11.3.2. New Product Launches

        11.3.3. Mergers & Acquisitions

        11.3.4. Agreements, Joint Ventures, and Partnerships

12. Appendix

12.1. Questionnaire

12.2. Available Customizations 

12.3. Upcoming Events (Trade Fair, Exhibitions, Conferences)


No Content Available.



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