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E-Cigarette Market By Product (Rechargeable, Disposable, Modular) By Flavor (Tobacco, Botanical, Fruit, Sweet ) By Distribution Channel(Specialist E-Cig Shops, Online, Supermarkets) - Global Size Analysis and Industry Forecast, 2018-2023.

 Semiconductors and Electronics

Report Overview

GLOBAL E-CIGARETTE MARKET was valued at USD 10.4 Billion in the year 2017. The Global E-Cigarette Market is further estimated to grow at a CAGR of 16.87% from 2018 to reach USD 26.5 Billion by the year 2023. The e-cigarette is a device which allows the user to inhale nicotine without burning or producing smoke. E-cigarette works by heating and creating vapor from the solution which may or may not contain nicotine. Over recent years, the e-cigarette has become very popular stop smoking aid around the world.

North America region holds the highest market share in 2017 and Asia-Pacific market is considered as the fastest growing market in the forecasted period due strongly growing awareness and benefits associated with the use of the e-cigarette. At a country level, the U.S in North America whereas South Korea and China in Asia-Pacific is projected to grow strongly in the coming years.

British American Tobacco (U.K), Imperial Brands (U.K), Altria Group (U.S), Japan Tobacco (Japan), International Vapor Group (U.S), NJOY Inc. (U.S), Philip Morris International Inc. (U.S), VMR Flavours Llc (U.S) and Reynolds American Inc. (U.S) are some of the key players in the Global E-Cigarette market. Better global reach at an operational level is the main reason the key players are holding substantial market share. The top three company holds around 60% of the global market share with British American Tobacco being a market leader. Rising research and development expenses to satisfy the changing demands of end users, new product launches and organic growth strategies were few techniques adopted by various manufacturers in last 5 years.


             The e-cigarette does not produce tar and carbon monoxide

             Can use in public location and do not produce second-hand smoke.


             Side effects associated with E-cigarette

             The stringent regulatory framework on E-cigarette


            Developing distribution in emerging market

            Growing awareness


             Available alternative technology

             Disorganized industry.

The segmentation is done on the basis of product type, by Flavor, by Distribution Channel, and by region. On the basis of product types, the global E-Cigarette market is sub-segmented as rechargeable, disposable and modular of which the modular segment is expected to hold the highest CAGR during the forecast period.

The segmentation done on the basis of flavor includes tobacco, botanical, fruit, sweet, beverages, and others of which fruit flavor segment is expected to hold the highest market share among other applications. On the basis of the distribution channel, the market is segmented specialist e-cig shops, online, supermarkets, tobacconist, and others of which specialist e-cig shops as a distribution channel is expected to grow at the highest Market share during the forecasted period.

Key Benefits for Stakeholders

E-Cigarette Manufacturers, Distributors and Retailers

Research and Consulting Organization

Technology Standards Organizations, Forums, Alliances and Associations

End-use industries

Regulatory bodies, policy actors, and consumers.

By Product




By Flavor







By Distribution Channel

Specialist E-Cig Shops





By Region

North America




Key Market Players

British American Tobacco

Imperial Brands

Altria Group

Japan Tobacco

International Vapor Group

Njoy Inc.

Philip Morris International Inc.

VMR Flavours Llc

Reynolds American Inc.



Vapor Hub

(A brief overview of 13 companies is also provided)

Research Methodology:

Genesis Market Insights follows in-depth Research Methodology focused on reducing deviation in the collected data. GMI offers the most precise evaluations and projection for the market numbers. GMI engages following Market Engineering techniques –

  1. Raw Market Data is collected and compared with the Existing in-house Data on a broad front.
  2. Both Bottom-Up and Top-Down approaches are analyzed for segmenting and estimating measurable aspects of the market.
  3. To avoid bias, we filter the collected data collected from authenticated sources.
  4. GMI has a well proven Statistical Modeling System for estimates and forecasts.
  5. Further, the report findings are validated with the Industry Expert Panel on face to face or telephonic interviews.
  6. Panelists are approached from Leading Enterprises across the value chain including manufacturers, suppliers, technology providers, domain experts and buyers so as to validate a thorough and balanced market overview.

Detailed customization is also available for you. Further, if the report listed above does not meet your key requirements. Our customized research report will analytically cover the required market information you need which will help you to plan your business decisions.

Table Of Content

1. Introduction

1.1 Market Vision

       1.1.1 Market Definition

       1.1.2 Market Scope

1.2 Limitations

1.3 Stakeholders

2. Research Methodology

2.1. Research Process

       2.1.1. Secondary Research

    Key Data from Secondary Research

       2.1.2. Primary Research

    Key Data from Primary Research

    Breakdowns of Primary Interviews

2.2. Market Size Estimation

       2.2.1. Bottoms-Up Approach

       2.2.2. Top-Down Approach

       2.2.3. Annual Revenue Process

2.3. Data Triangulation 

2.4. Research Assumptions 

       2.4.1. Assumption

3. Executive Summary

4. Market Overview

4.1. Introduction

4.2. Drivers

4.3. Restraints

4.4. Opportunities

4.5. Challenges

4.6. Regulations

4.7. Supply Chain/Value Chain Analysis

4.8. Patent & Standards

5. Industry Trends

5.1. Introduction

5.2. Porter’s Five Forces Analysis

       5.2.1. A threat of New Entrants

       5.2.2. Threat of Substitutes

       5.2.3. Bargaining Power of Buyers

       5.2.4. Bargaining Power of Suppliers

       5.2.5. Intensity of Competitive Rivalry

6. E-Cigarette Market, By Product

6.1 Rechargeable

6.2 Disposable

6.3 Modular

7. E-Cigarette Market, By Flavor

7.1 Tobacco

7.2 Botanical

7.3 Fruit

7.4 Sweet

7.5 Beverages

7.6 Others

8. E-Cigarette Market, Distribution Channel

8.1 Specialist E-Cig Shops

8.2 Online

8.3 Supermarkets

8.4 Tobacconist

8.5 Others

9. Geographical Analysis

9.1. Introduction

9.2. North America

       9.2.1. U.S.

       9.2.2. Canada

       9.2.3. Mexico

9.3. Europe

       9.3.1. U.K.

       9.3.2. Germany

       9.3.3. France

       9.3.4. RoE

9.4. Asia Pacific

       9.4.1. China

       9.4.2. Malaysia

       9.4.3. South Korea

       9.4.4. India

            9.4.5 Ro APAC

9.5. RoW

       9.5.1. Latin America

       9.5.2. Middle East and Africa

10. Company Profiles

(Business Overview, Financial Overview, Product write Up, Recent Developments)

10.1 British American Tobacco

10.2 Imperial Brands

10.3 Altria Group

10.4 Japan Tobacco

10.5 International Vapor Group

10.6 Njoy Inc.

10.7 Philip Morris International Inc.

10.8 VMR Flavours Llc

10.9 Reynolds American Inc.

10.10 Logic

10.11 Lorillard

10.12 Vapor Hub

(A brief overview of 13 companies is also provided.)

11. Competitive Analysis

11.1. Introduction

11.2. Market Positioning of Key Players

11.3 Competitive Strategies Adopted by Leading Players

        11.3.1. Investments & Expansions

        11.3.2. New Product Launches

        11.3.3. Mergers & Acquisitions

        11.3.4. Agreements, Joint Ventures, and Partnerships

12. Appendix

12.1. Questionnaire

12.2. Available Customizations 

12.3. Upcoming Events (Trade Fair, Exhibitions, Conferences)


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