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Fitness Trackers Market By Device Type (Fitness band, Smartwatches, Others) By Display Type(Monochrome display, Colored display) By Sales Channel (Online, Offline)- Global Size Analysis and Industry Forecast, 2018-2023.

 Consumer Goods

Report Overview

GLOBAL FITNESS TRACKERS MARKET was valued at USD 21.22 Billion in the year 2017. Global Fitness Trackers Market is further estimated to grow at a CAGR of 19.21% from 2018 to reach USD 60.90 Billion by the year 2023.

Apple Inc. (U.S), Garmin Ltd. (Switzerland), Fitbit, Inc. (U.S), Nike, Inc. (U.S) and Xiaomi Inc. (China) are some of the key players in the Global Fitness Trackers market. Better global reach at an operational level is the main reason the key players are holding substantial market share. The top three company holds around 53% of the global market share with Fitbit, Inc. (U.S) being a market leader. Rising research and development expenses to satisfy the changing demands of end users, new product launches and organic growth strategies were few techniques adopted by various manufacturers in last 5 years.

In the Global Fitness Tracker Market by region, Asia Pacific region holds the highest market share in 2017 and is considered as the fastest growing market in the forecasted period due to strongly growing awareness and rising youth population. At a country level, Japan and China are projected to grow strongly in the coming years.


             Growing trend in the youth population

             Increasing disposable income.


             Risk related to data security

             High initial & production cost


            Technological development

            Increase in fitness enthusiasts


             Unaddressed Regulatory Issues

The segmentation is done on the basis of Device Type, by Display Type, by Sales Channel, and by region. On the basis of device type, the global Fitness Trackers Market is sub-segmented as Fitness band, Smartwatches, and Others of which the Smartwatches segment is expected to hold the highest CAGR during the forecast period.

The segmentation done on the basis of the type of display includes the Monochrome display and Colored display of which Monochrome display segment is expected to hold the highest market share among other applications. On the basis of sales channel, the market is segmented as online and offline sales channel of which online as a distribution channel is expected to grow at the highest Market share during the forecasted period.

Key Benefits for Stakeholders

Fitness Trackers Manufacturers, Distributors and Retailers

Research and Consulting Organization

Technology Standards Organizations, Forums, Alliances and Associations

End-use industries

Regulatory bodies, policy actors, and consumers.

By Device Type

Fitness band



By Display Type

Monochrome display

Colored display

By Sales Channel



By Region

North America




Key Market Players

Apple Inc.

Adidas AG

Garmin Ltd.

Fitbit, Inc.



Nike, Inc.

Lumo Bodytech Inc.

Xiaomi Inc.

Samsung Electronics Co. Ltd.

(A brief overview of 15 companies is also provided)

Research Methodology:

Genesis Market Insights follows in-depth Research Methodology focused on reducing deviation in the collected data. GMI offers the most precise evaluations and projection for the market numbers. GMI engages following Market Engineering techniques –

  1. Raw Market Data is collected and compared with the Existing in-house Data on a broad front.
  2. Both Bottom-Up and Top-Down approaches are analyzed for segmenting and estimating measurable aspects of the market.
  3. To avoid bias, we filter the collected data collected from authenticated sources.
  4. GMI has a well proven Statistical Modeling System for estimates and forecasts.
  5. Further, the report findings are validated with the Industry Expert Panel on face to face or telephonic interviews.
  6. Panelists are approached from Leading Enterprises across the value chain including manufacturers, suppliers, technology providers, domain experts and buyers so as to validate a thorough and balanced market overview.

Detailed customization is also available for you. Further, if the report listed above does not meet your key requirements. Our customized research report will analytically cover the required market information you need which will help you to plan your business decisions.

Table Of Content

1. Introduction

1.1 Market Vision

       1.1.1 Market Definition

       1.1.2 Market Scope

1.2 Limitations

1.3 Stakeholders

2. Research Methodology

2.1. Research Process

       2.1.1. Secondary Research

    Key Data from Secondary Research

       2.1.2. Primary Research

    Key Data from Primary Research

    Breakdowns of Primary Interviews

2.2. Market Size Estimation

       2.2.1. Bottoms-Up Approach

       2.2.2. Top-Down Approach

       2.2.3. Annual Revenue Process

2.3. Data Triangulation 

2.4. Research Assumptions 

       2.4.1. Assumption

3. Executive Summary

4. Market Overview

4.1. Introduction

4.2. Drivers

4.3. Restraints

4.4. Opportunities

4.5. Challenges

4.6. Regulations

4.7. Supply Chain/Value Chain Analysis

4.8. Patent & Standards

5. Industry Trends

5.1. Introduction

5.2. Porter’s Five Forces Analysis

       5.2.1. Threat of New Entrants

       5.2.2. Threat of Substitutes

       5.2.3. Bargaining Power of Buyers

       5.2.4. Bargaining Power of Suppliers

       5.2.5. Intensity of Competitive Rivalry

6. Fitness Trackers Market, By Device Type

6.1 Fitness band

6.2 Smartwatches

6.3 Others

7. Fitness Trackers Market, By Display Type

7.1 Monochrome display

7.2 Colored display

8. Fitness Trackers Market, Sales Channel

8.1 Online

8.2 Offline

9. Geographical Analysis

9.1. Introduction

9.2. North America

       9.2.1. U.S.

       9.2.2. Canada

       9.2.3. Mexico

9.3. Europe

       9.3.1. U.K.

       9.3.2. Germany

       9.3.3. France

       9.3.4. RoE

9.4. Asia Pacific

       9.4.1. China

       9.4.2. Malaysia

       9.4.3. South Korea

       9.4.4. India

            9.4.5 Ro APAC

9.5. RoW

       9.5.1. Latin America

       9.5.2. Middle East and Africa

10. Company Profiles

(Business Overview, Financial Overview, Product write Up, Recent Developments)

10.1 Apple Inc.

10.2 Adidas AG

10.3 Garmin Ltd.

10.4 Fitbit, Inc.

10.5 Jawbone

10.6 Abc

10.7 Nike, Inc.

10.8 Lumo Bodytech Inc.

10.9 Xiaomi Inc.

10.10 Samsung Electronics Co. Ltd.

(A brief overview of 15 companies is also provided.)

11. Competitive Analysis

11.1. Introduction

11.2. Market Positioning of Key Players

11.3 Competitive Strategies Adopted by Leading Players

        11.3.1. Investments & Expansions

        11.3.2. New Product Launches

        11.3.3. Mergers & Acquisitions

        11.3.4. Agreements, Joint Ventures, and Partnerships

12. Appendix

12.1. Questionnaire

12.2. Available Customizations 

12.3. Upcoming Events (Trade Fair, Exhibitions, Conferences)


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