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Global Electric Toothbrush Market by Distribution Channel (Consumer Stores, Online Markets) by Product (Toothpastes, Toothbrush Accessories, Mouthwashes, Ancillaries, Denture products, Dental Prosthesis Cleaning Solutions) – Business Overview, Analysis and Industry Forecast 2017-2023

 Consumer Goods

Report Overview

Global Electric Toothbrush Market was valued at USD 2432 Million in the year 2017. Global Electric Toothbrush Market is further estimated to grow at a CAGR of 8.15% from 2018 to reach USD 3891 Million by the year 2023. North America region holds the highest market share in 2017 and the Asia Pacific is considered as the fastest growing market in the forecasted period. At the country level, U.S, U.K, and China are projected to grow strongly in the coming years due to increased investment by R&D and increased rate of population.

Colgate Palmolive Company (US), Panasonic (Japan), FOREO (Europe), Koninklijke Philips N.V (Netherlands)are some of the key players in the Global Electric Toothbrush Market. Rising research and development expenses to cater to changing demand of end users. Similarly, growth strategies such as acquisition, merger, and expansion of the distribution network were few techniques adopted by most of Tier 1 and Tier 2 manufacturers in recent years.


            Increase in awareness about oral hygiene

            Rising prevalence of periodontal diseases


            Expensive and not cost friendly.

            The threat of substitutes.


            The rise of E-commerce websites.

            Technological upgradations and innovations.


            Intense competition has developed among the producers.

The Global Electric Toothbrush Market Report is segmented as By Distribution Channel, End Use, Product, and Region. The distribution channel segment is divided into consumer stores and online markets. The consumer stores, contribute to the highest market share owing to the large dependence of manufacturers on retail stores as they serve as they serve as immediate distributors of products to consumers.

The end user is segmented into children and adult in which adults have the highest market share. Among all, it is expected that the adult electric toothbrush segment will be growing at a moderate CAGR of XX % in the assessment period. In the product segment, toothpaste has the highest share of the market.

Key Benefits for Stakeholders

Dental Product Manufacturers, Distributors and Retailers

Dental R&D Institutes

End Users and healthcare professionals

Research and Consulting organizations

Government agencies and organizations

Venture capitalists and investors

By Distribution Channel

Consumer stores

Online markets.

By Product




Dental Accessories/Ancillaries

Denture products

Dental Prosthesis Cleaning Solutions

By End Use



By Region

North America




Key Market Players

Colgate Palmolive Company.



Koninklijke Philips N.V 

JSB Healthcare

Procter & Gamble



Shenzhen Risun Technology Co., Ltd.

Sonic Chic.

(A brief overview of 10 companies is also provided)

Research Methodology:

Genesis Market Insights follows in-depth Research Methodology focused on reducing deviation in the collected data. GMI offers the most precise evaluations and projection for the market numbers. GMI engages following Market Engineering techniques –

  1.      Raw Market Data is collected and compared with the Existing in-house Data on a broad front.
  2.      Both Bottom-Up and Top-Down approaches are analyzed for segmenting and estimating measurable aspects of the market.
  3.      To avoid bias, we filter the collected data collected from authenticated sources.
  4.      GMI has a well proven Statistical Modeling System for estimates and forecasts.
  5.      Further, the report findings are validated with the Industry Expert Panel on face to face or telephonic interviews.
  6.      Panelists are approached from Leading Enterprises across the value chain including manufacturers, suppliers, technology providers, domain experts and buyers so as to validate a thorough and balanced market overview.

Detailed customization is also available for you. Further, if the report listed above does not meet your key requirements. Our customized research report will analytically cover the required market information you need which will help you to plan your business decisions.

Table Of Content

1. Introduction

1.1 Market Vision

       1.1.1 Market Definition

       1.1.2 Market Scope

1.2 Limitations

1.3 Stakeholders

2. Research Methodology

2.1. Research Process

       2.1.1. Secondary Research

    Key Data from Secondary Research

       2.1.2. Primary Research

    Key Data from Primary Research

    Breakdowns of Primary Interviews

2.2. Market Size Estimation

       2.2.1. Bottoms-Up Approach

       2.2.2. Top-Down Approach

       2.2.3. Annual Revenue Process

2.3. Data Triangulation 

2.4. Research Assumptions 

       2.4.1. Assumption

3. Executive Summary

4. Market Overview

4.1. Introduction

4.2. Drivers

4.3. Restraints

4.4. Opportunities

4.5. Challenges

4.6. Regulations

4.7. Supply Chain/Value Chain Analysis

4.8. Patent & Standards

5. Industry Trends

5.1. Introduction

5.2. Porter’s Five Forces Analysis

       5.2.1. Threat of New Entrants

       5.2.2. Threat of Substitutes

       5.2.3. Bargaining Power of Buyers

       5.2.4. Bargaining Power of Suppliers

       5.2.5. Intensity of Competitive Rivalry

6. Global Electric Toothbrush Market Report, By Distribution Channel

6.1 Consumer stores

6.2 Online markets

7. Global Electric Toothbrush Market Report, By Product

7.1 Toothpastes

            7.1.1 Pastes

            7.1.2 Gels

            7.1.3 Powders

            7.1.4 Polishes

7.2 Toothbrushes and accessories

            7.2.1. Toothbrushes

               Manual toothbrushes

               Electric toothbrushes

               Battery powered toothbrushes

           7.2.2 Replacement toothbrush heads

7.3 Mouthwashes/ Rinses

            7.3.1 Medicated mouthwashes

            7.3.2 Non-medicated mouthwashes

7.4 Dental Accessories/ Ancillaries

            7.4.1 Dental Flosses

            7.4.2 Breath Fresheners

            7.4.3 Cosmetic Dental Whitening Products

            7.4.4 Dental Water Jets

7.5 Denture Products

            7.5.1 Fixatives

            7.5.2 Other Denture Products

7.6 Denture Prosthesis Cleaning Solutions

8. Global Electric Toothbrush Market Report, By End-Use

8.1 Children

8.2 Adult

9. Geographical Analysis

9.1. Introduction

9.2. North America

       9.2.1. U.S.

       9.2.2. Canada

       9.2.3. Mexico

9.3. Europe

       9.3.1. U.K.

       9.3.2. Germany

       9.3.3. Italy

       9.3.4. France

       9.3.5. RoE

9.4. Asia Pacific

       9.4.1. South Korea

       9.4.2. China

       9.4.3. Japan

       9.4.4. India

       9.4.5. RoAPAC

9.5. RoW

       9.5.1. Latin America

       9.5.2. Middle East and Africa

10. Company Profiles

(Business Overview, Financial Overview, Product write up, Recent Developments)

10.1 Colgate Palmolive Company.

10.2 Panasonic

10.3 Foreo

10.4 Koninklijke Philips N.V

10.5 JSB Healthcare

10.6 Procter & Gamble

10.7 Water Pik, Inc.

10.8 MornWell

10.9 Shenzhen Risun Technology Co., Ltd.

10.10 Sonic Chic. 

(A brief overview of 10 companies is also provided)

11. Competitive Analysis

11.1. Introduction

11.2. Market Positioning of Key Players

11.3 Competitive Strategies Adopted by Leading Players

        11.3.1. Investments & Expansions

        11.3.2. New Product Launches

        11.3.3. Mergers & Acquisitions

        11.3.4. Agreements, Joint Ventures, and Partnerships

12. Appendix

12.1. Questionnaire

12.2. Available Customizations 

12.3. Upcoming Events (Trade Fair, Exhibitions, Conferences)


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