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Augmented Reality in Retail Market By Offering (Software and Services, Hardware), By Technology (Marker-less Augmented Reality, Marker-based Augmented Reality), By Device Type (Handheld Device, Head-Mounted Display (HMD), Smart AR Mirror), By Retail Type (Apparel Fitting, Furniture and Lighting) - Global Size Analysis and Industry Forecast, 2018-2023.

 Technology

Report Overview

Global Augmented Reality in Retail Market was valued at USD 0.86 Billion in the year 2017. Global Augmented Reality in Retail Market is further estimated to grow at a CAGR of 45.67% from 2018 to reach USD 8.21 Billion by the year 2023. North America region holds the highest market share in 2017 and Asia-Pacific market is considered as the fastest growing market in the forecasted period. At country level, developed markets like the U.S holds the notable market share in 2017 and it is projected to grow at a gradual rate in the coming years.

Alphabet, Inc. (Google) (U.S), Apple, Inc. (U.S), PTC Inc. (U.S), Microsoft Corporation (U.S), Blippar (London), Augment (U.S), Wikitude GmbH (Austria), ViewAR - Augmented Reality (Austria), Marxent-Patents Pending (U.S), Zugara, Inc. (U.S) are some of the key players in the Global Augmented Reality in Retail market.

Drivers:

Rising smartphone penetration tends to growth of AR Apps

Restraints:

            Security and privacy concerns

Opportunities:

Increasing investment in retail sector

Challenges:

Lack of expertise

The global Augmented Reality in Retail Market has been segmented into Offering, Technology, Device Type, Retail Type and region. Based on Retail Type, the Furniture and Lighting segment is projected to lead the market from 2018 to 2023. Based on Device Type, Head-Mounted Display (HMD) segment of the Augmented Reality in Retail market is expected to grow at the highest CAGR from 2018 to 2023.

Key Benefits for Stakeholders

Original Equipment Manufacturers (OEMs),

Original Design Manufacturers (ODMs) and OEM Technology Solution Providers,

Raw Material and Manufacturing Equipment Suppliers.

By Offering

Software and Services

            Services

            Software Development Kits

Hardware

            Cameras

            Sensors

            Displays & Projectors

            Semiconductor Components

By Technology

Marker-less Augmented Reality

            Image Processing Based

            Model Based

Marker-based Augmented Reality

            Active Marker

            Passive Marker 

By Device Type

Handheld Device

Head-Mounted Display (HMD)

Smart AR Mirror

By Retail Type

Apparel Fitting

Furniture and Lighting

Grocery Shopping Jewelry

Beauty and Cosmetics

Footwear

Others

By Region

North America

Europe

Asia-Pacific

RoW

Key Market Players

Alphabet, Inc. (Google)

Apple, Inc.

PTC Inc.

Microsoft Corporation

Blippar

Augment

Wikitude GmbH

ViewAR - Augmented Reality

Marxent-Patents Pending

Zugara, Inc.

(A brief overview of 10 companies is also provided in the report.)

Research Methodology:

Genesis Market Insights follows in-depth Research Methodology focused on reducing deviation in the collected data. GMI offers the most precise evaluations and projection for the market numbers. GMI engages following Market Engineering techniques –

  1.      Raw Market Data is collected and compared with the Existing in-house Data on a broad front.
  2.      Both Bottom-Up and Top-Down approaches are analyzed for segmenting and estimating measurable aspects of the market.
  3.      To avoid bias, we filter the collected data collected from authenticated sources.
  4.      GMI has a well proven Statistical Modeling System for estimates and forecasts.
  5.      Further, the report findings are validated with the Industry Expert Panel on face to face or telephonic interviews.

Panelists are approached from Leading Enterprises across the value chain including manufacturers, suppliers, technology providers, domain experts and buyers so as to validate a thorough and balanced market overview.

Detailed customization is also available for you. Further, if the report listed above does not meet your key requirements. Our customized research report will analytically cover the required market information you need which will help you to plan your business decisions.

Table Of Content

1. Introduction

1.1 Market Vision

       1.1.1 Market Definition

       1.1.2 Market Scope

1.2 Limitations

1.3 Stakeholders

2. Research Methodology

2.1. Research Process

       2.1.1. Secondary Research

             2.1.1.1. Key Data from Secondary Research

       2.1.2. Primary Research

             2.1.2.1. Key Data from Primary Research

             2.1.2.2. Breakdowns of Primary Interviews

2.2. Market Size Estimation

       2.2.1. Bottom-Up Approach

       2.2.2. Top-Down Approach

       2.2.3. Annual Revenue Process

2.3. Data Triangulation 

2.4. Research Assumptions 

       2.4.1. Assumption

3. Executive Summary

4. Market Overview

4.1. Introduction

4.2. Drivers

4.3. Restraints

4.4. Opportunities

4.5. Challenges

4.6. Regulations

4.7. Supply Chain/Value Chain Analysis

4.8. Patent & Standards

5. Industry Trends

5.1. Introduction

5.2. Porter’s Five Forces Analysis

       5.2.1. Threat of New Entrants

       5.2.2. Threat of Substitutes

       5.2.3. Bargaining Power of Buyers

       5.2.4. Bargaining Power of Suppliers

       5.2.5. Intensity of Competitive Rivalry

6. Augmented Reality in Retail Market, By Offering

6.1. Software and Services

6.1.1. Services

6.1.2. Software Development Kits

6.2. Hardware

6.2.1. Cameras

6.2.2. Sensors

6.2.3. Displays & Projectors

6.2.4. Semiconductor Components

7. Augmented Reality in Retail Market, By Technology

7.1. Marker-less Augmented Reality

7.1.1. Image Processing Based

7.1.2.Model Based

7.2. Marker-based Augmented Reality

7.2.1. Active Marker

7.2.2. Passive Marker

8. Augmented Reality in Retail Market, By Device Type

8.1. Handheld Device

8.2. Head-Mounted Display (HMD)

8.3. Smart AR Mirror

9. Augmented Reality in Retail Market, By Retail Type

9.1. Apparel Fitting

9.2. Furniture and Lighting

9.3. Grocery Shopping Jewelry

9.4. Beauty and Cosmetics

9.5. Footwear

9.6. Others

10. Geographical Analysis

10.1. Introduction

10.2. North America

       10.2.1. U.S.

       10.2.2. Canada

       10.2.3. Mexico

10.3. Europe

       10.3.1. U.K.

       10.3.2. Germany

       10.3.3. France

       10.3.4. RoE

10.4. Asia Pacific

       10.4.1. South Korea

       10.4.2. China

       10.4.3. Japan

       10.4.4. RoAPAC

10.5. RoW

       10.5.1. Latin America

       10.5.2. Middle East and Africa

11. Company Profiles

(Business Overview, Financial Overview, Product write up, Recent Developments)

11.1. Alphabet, Inc. (Google)

11.2. Apple, Inc.

11.3. PTC Inc.

11.4. Microsoft Corporation

11.5. Blippar

11.6. Augment

11.7. Wikitude GmbH

11.8. ViewAR - Augmented Reality

11.9. Marxent-Patents Pending

11.10. Zugara, Inc.

(A brief overview of 10 companies is also provided in the report.)

12. Competitive Analysis

12.1. Introduction

12.2. Market Positioning of Key Players

12.3 Competitive Strategies Adopted by Leading Players

        12.3.1. Investments & Expansions

        12.3.2. New Product Launches

        12.3.3. Mergers & Acquisitions

        12.3.4. Agreements, Joint Ventures, and Partnerships

13. Appendix

13.1. Questionnaire

13.2. Available Customizations 

13.3. Upcoming Events (Trade Fair, Exhibitions, Conferences)

 

 

List of Tables (74 Tables)


Table 1 AR in Retail Market, By Offering, 2018-2023(USD Million)
Table 2 AR in Retail Market, Hardware, 2018-2023(USD Million)
Table 3 AR in Retail Market for Software, By Application, 2018-2023(USD Million)
Table 4 AR in Retail Market, By Device Type, 2018-2023(USD Million)
Table 5 AR in Retail Market, By Device Type, 2018-2023(Thousand Units)
Table 6 AR in Retail Market for Hmds, By Application, 2018-2023(USD Million)
Table 7 AR in Retail Market for Smart AR Mirror, By Application, 2018-2023(USD Million)
Table 8 AR in Retail Market for Handheld Devices, By Application, 2018-2023(USD Thousand)
Table 9 AR in Retail Market, By Application, 2018-2023(USD Million)
Table 10 AR in Retail Market for Try-On Solutions, By Device Type, 2018-2023(USD Thousand)
Table 11 AR in Retail Market for Try-On Solutions, By Retail Type, 2018-2023(USD Million)
Table 12 AR in Retail Market for Planning & Designing, By Device Type, 2018-2023(USD Thousand)
Table 13 AR in Retail Market for Planning & Designing, By Retail Type, 2018-2023(USD Million)
Table 14 AR in Retail Market for Advertising & Marketing, By Device Type, 2018-2023(USD Thousand)
Table 15 AR in Retail Market for Advertising & Marketing, By Retail Type, 2018-2023(USD Million)
Table 16 AR in Retail Market for Information System, By Device Type, 2018-2023(USD Thousand)
Table 17 AR in Retail Market for Information System, By Retail Type, 2018-2023(USD Million)
Table 18 AR in Retail Market, By Retail Type, 2018-2023(USD Million)
Table 19 AR in Retail Market for Furniture & Lighting, By Application, 2018-2023(USD Million)
Table 20 AR in Retail Market for Furniture & Lighting, By Region, 2018-2023(USD Million)
Table 21 AR in Retail Market for Furniture & Lighting in North America, By Country, 2018-2023(USD Million)
Table 22 AR in Retail Market for Furniture & Lighting in Europe, By Country, 2018-2023(USD Million)
Table 23 AR in Retail Market for Furniture & Lighting in APAC, By Country, 2018-2023(USD Million)
Table 24 AR in Retail Market for Furniture & Lighting in RoW, By Country, 2018-2023(USD Million)
Table 25 AR in Retail Market for Beauty & Cosmetics, By Application, 2018-2023(USD Million)
Table 26 AR in Retail Market for Beauty & Cosmetics, By Region, 2018-2023(USD Million)
Table 27 AR in Retail Market for Beauty & Cosmetics in North America, By Country, 2018-2023(USD Million)
Table 28 AR in Retail Market for Beauty & Cosmetics in Europe, By Country, 2018-2023(USD Million)
Table 29 AR in Retail Market for Beauty & Cosmetics in APAC, By Country, 2018-2023(USD Million)
Table 30 AR in Retail Market for Beauty & Cosmetics in RoW, By Country, 2018-2023(USD Million)
Table 31 AR in Retail Market for Apparel Fitting, By Application, 2018-2023(USD Million)
Table 32 AR in Retail Market for Apparel Fitting, By Region, 2018-2023(USD Million)
Table 33 AR in Retail Market for Apparel Fitting in North America, By Country, 2018-2023(USD Million)
Table 34 AR in Retail Market for Apparel Fitting in Europe, By Country, 2018-2023(USD Million)
Table 35 AR in Retail Market for Apparel Fitting in APAC, By Country, 2018-2023(USD Million)
Table 36 AR in Retail Market for Apparel Fitting in RoW, By Country, 2018-2023(USD Million)
Table 37 AR in Retail Market for Jewelry, By Application, 2018-2023(USD Million)
Table 38 AR in Retail Market for Jewelry, By Region, 2018-2023(USD Million)
Table 39 AR in Retail Market for Jewelry in North America, By Country, 2018-2023(USD Million)
Table 40 AR in Retail Market for Jewelry in Europe, By Country, 2018-2023(USD Million)
Table 41 AR in Retail Market for Jewelry in APAC, By Country, 2018-2023(USD Million)
Table 42 AR in Retail Market for Jewelry in RoW, By Country, 2018-2023(USD Million)
Table 43 AR in Retail Market for Grocery Shopping, By Application, 2018-2023(USD Million)
Table 44 AR in Retail Market for Grocery Shopping, By Region, 2018-2023(USD Million)
Table 45 AR in Retail Market for Grocery Shopping in North America, By Country, 2018-2023(USD Million)
Table 46 AR in Retail Market for Grocery Shopping in Europe, By Country, 2018-2023(USD Million)
Table 47 AR in Retail Market for Grocery Shopping in APAC, By Country, 2018-2023(USD Million)
Table 48 AR in Retail Market for Grocery Shopping in RoW, By Country, 2018-2023(USD Million)
Table 49 AR in Retail Market for Footwear, By Application, 2018-2023(USD Million)
Table 50 AR in Retail Market for Footwear, By Region, 2018-2023(USD Million)
Table 51 AR in Retail Market for Footwear in North America, By Country, 2018-2023(USD Million)
Table 52 AR in Retail Market for Footwear in Europe, By Country, 2018-2023(USD Million)
Table 53 AR in Retail Market for Footwear in APAC, By Country, 2018-2023(USD Million)
Table 54 AR in Retail Market for Footwear in RoW, By Country, 2018-2023(USD Million)
Table 55 AR in Retail Market for Other Retail Types, By Application, 2018-2023(USD Million)
Table 56 AR in Retail Market for Other Retail Types, By Region, 2018-2023(USD Million)
Table 57 AR in Retail Market for Other Retail Types in North America, By Country, 2018-2023(USD Million)
Table 58 AR in Retail Market for Other Retail Types in Europe, By Country, 2018-2023(USD Million)
Table 59 AR in Retail Market for Other Retail Types in APAC, By Country, 2018-2023(USD Million)
Table 60 AR in Retail Market for Other Retail Types in RoW, By Country, 2018-2023(USD Million)
Table 61 AR in Retail Market, By Region, 2018-2023(USD Million)
Table 62 AR in Retail Market in North America, By Retail Type, 2018-2023(USD Million)
Table 63 AR in Retail Market in North America, By Country, 2018-2023(USD Million)
Table 64 AR in Retail Market in Europe, By Retail Type, 2018-2023(USD Million)
Table 65 AR in Retail Market in Europe, By Country, 2018-2023(USD Million)
Table 66 AR in Retail Market in APAC, By Retail Type, 2018-2023(USD Million)
Table 67 AR in Retail Market in APAC, By Country, 2018-2023(USD Million)
Table 68 AR in Retail Market in RoW, By Retail Type, 2018-2023(USD Million)
Table 69 AR in Retail Market in RoW, By Country, 2018-2023(USD Million)
Table 70 Ranking of Top 5 Players in AR in Retail Market
Table 71 Product Launches & Developments: AR in Retail Market, 2018
Table 72 Partnerships: AR in Retail Market, 2017-2018
Table 73 Agreements. Collaborations, & Capital Funding: AR in Retail, 2016-2018
Table 74 Acquisitions & Expansions: AR in Retail Market, 2015-2017

List of Figures (36 Figures)


Figure 1 Market Segmentation
Figure 2 AR in Retail Market: Research Design
Figure 3 Bottom-Up Approach to Arrive at the Market Size
Figure 4 Top-Down Approach to Arrive at the Market Size
Figure 5 Data Triangulation Methodology
Figure 6 Assumptions of the Research Study
Figure 7 Augmented Reality in Retail Market, 2018-2023(USD Billion)
Figure 8 AR in Retail Market, By Offering, 2018 vs 2023
Figure 9 Try-On Solution Application Expected to Witness Highest Growth in AR in Retail Market Between 2018 and 2023
Figure 10 North America Held Largest Share of AR in Retail Market in 2017
Figure 11 North America Expected to Lead Furniture & Lighting Retail Type in AR in Retail Market During Forecast Period
Figure 12 Attractive Market Opportunities for AR in Retail Market
Figure 13 China Expected to Hold Largest Share of AR in Retail Market in APAC By 2023
Figure 14 US Expected to Hold Largest Size of AR in Retail Market By 2023
Figure 15 AR in Retail Market in China Expected to Grow at Highest CAGR Between 2018 and 2023
Figure 16 Try-On Solution Application Expected to Dominate AR in Retail Market During Forecast Period
Figure 17 Head-Mounted Displays Expected to Dominate AR in Retail Market By 2023
Figure 18 Evolution of Augmented Reality Technology
Figure 19 Growing Interest of Large Retailers in AR Technology and Increasing Interest in Omni-Channel Retailing Would Drive AR in Retail Market
Figure 20 Shipments of Smartphones, 2017
Figure 21 Value Chain Analysis (2017): Major Value Added During Research & Product Development and Manufacturing Stages
Figure 22 Elements of AR Ecosystem
Figure 23 AR in Retail Market for Hardware Expected to Grow at Higher CAGR During Forecast Period
Figure 24 Displays and Projectors Dominate AR in Retail Market During Forecast Period
Figure 25 Advertising & Marketing Application Expected to Grow at Highest CAGR in AR in Retail Market for Software During Forecast Period
Figure 26 AR in Retail Market for Head-Mounted Displays Expected to Grow at Highest CAGR During Forecast Period
Figure 27 Head-Mounted Displays Expected to Lead AR in Retail Market in Unit Shipments During Forecast Period (Thousand Units)
Figure 28 AR in Retail Market for Advertising & Marketing Expected to Grow at Highest CAGR During Forecast Period
Figure 29 AR in Retail Market for Grocery Shopping Expected to Grow at the Highest CAGR During the Forecast Period
Figure 30 Geographic Snapshot: AR in Retail Market in APAC to Witness Highest Growth Rate During Forecast Period
Figure 31 US Expected to Hold Largest Size of AR in Retail Market Between 2017 and 2023
Figure 32 North America: Snapshot of AR in Retail Market
Figure 33 Europe: Snapshot of AR in Retail Market
Figure 34 APAC: Snapshot of AR in Retail Market
Figure 35 Companies Adopted Product Launches & Developments as Key Growth Strategies Between 2017 and 2018
Figure 36 Geographic Revenue Mix of Major Players

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