Dedicated to Research Since 1993
  •  

    info@genesismarketinsights.com

Global Audience Analytics Market By Components (Solution, Services), By Application (Competitive Intelligence, Sales and Marketing Management, Customer Experience Management), By Industry Vertical (BFSI, Media and Entertainment, Travel and Hospitality) - Global Size Analysis and Industry Forecast, 2018-2023.

 Technology

Report Overview

Global Audience Analytics Market was valued at USD 3.52 Billion in the year 2017. Global Audience Analytics market is further estimated to grow at a CAGR of 12.23% from 2018 to reach USD 7.06 Billion by the year 2023. North America region holds the highest market share in 2017 and Asia-Pacific market is considered as the fastest growing market in the forecasted period. At country level, developed markets like US holds the notable market share in 2017 and it is projected to grow at a gradual rate in the coming years.

IBM Corporation (U.S), Oracle Corporation (U.S), Adobe (U.S), Alphabet, Inc. (Google) (U.S), Cxense (Norway), SAS Institute Inc. (U.S), NetBase Solutions, Inc. (U.S), Crimson Hexagon (U.S), Akamai Technologies (U.S), ComScore, Inc. (U.S) are some of the key players in the Global Audience Analytics market.

Drivers:

Rising need to develop the Audience Experience

Restraints:

            Complications in Analytical Workflows

Opportunities:

Increasing adoption of Audience Analytics Technology by Small-Medium Enterprises

Challenges:

Privacy concerns and Data Security

The global Audience Analytics Market has been segmented into component, application, industry vertical and region. Based on component, the solutions segment is projected to lead the market from 2018 to 2023. Based on vertical, BFSI segment of the Audience analytics market is expected to grow at the highest CAGR from 2018 to 2023.

Key Benefits for Stakeholders

Audience analytics vendors, Telecom service providers

System integrators, Cloud service providers

Managed service providers, Training and consulting service providers

By Components

Solution

Services

            Professional Services

            Managed Services

By Application

Competitive Intelligence

Sales and Marketing Management

Customer Experience Management

By Industry Vertical

BFSI

Media and Entertainment

Travel and Hospitality

Healthcare and Life Sciences

Retail and Consumer Good

Telecommunication and ITES

Others

By Region

North America

Europe

Asia-Pacific

RoW

Key Market Players

IBM Corporation

Oracle Corporation

Adobe

Alphabet, Inc. (Google)

Cxense

SAS Institute Inc.

NetBase Solutions, Inc.

Crimson Hexagon

Akamai Technologies

ComScore, Inc.

(A brief overview of 10 companies is also provided in the report.)

Research Methodology:

Genesis Market Insights follows in-depth Research Methodology focused on reducing deviation in the collected data. GMI offers the most precise evaluations and projection for the market numbers. GMI engages following Market Engineering techniques –

  1.      Raw Market Data is collected and compared with the Existing in-house Data on a broad front.
  2.      Both Bottom-Up and Top-Down approaches are analyzed for segmenting and estimating measurable aspects of the market.
  3.      To avoid bias, we filter the collected data collected from authenticated sources.
  4.      GMI has a well proven Statistical Modeling System for estimates and forecasts.
  5.      Further, the report findings are validated with the Industry Expert Panel on face to face or telephonic interviews.

Panelists are approached from Leading Enterprises across the value chain including manufacturers, suppliers, technology providers, domain experts and buyers so as to validate a thorough and balanced market overview.

Detailed customization is also available for you. Further, if the report listed above does not meet your key requirements. Our customized research report will analytically cover the required market information you need which will help you to plan your business decisions.

Table Of Content

1. Introduction

1.1 Market Vision

       1.1.1 Market Definition

       1.1.2 Market Scope

1.2 Limitations

1.3 Stakeholders

2. Research Methodology

2.1. Research Process

       2.1.1. Secondary Research

             2.1.1.1. Key Data from Secondary Research

       2.1.2. Primary Research

             2.1.2.1. Key Data from Primary Research

             2.1.2.2. Breakdowns of Primary Interviews

2.2. Market Size Estimation

       2.2.1. Bottom-Up Approach

       2.2.2. Top-Down Approach

       2.2.3. Annual Revenue Process

2.3. Data Triangulation 

2.4. Research Assumptions 

       2.4.1. Assumption

3. Executive Summary

4. Market Overview

4.1. Introduction

4.2. Drivers

4.3. Restraints

4.4. Opportunities

4.5. Challenges

4.6. Regulations

4.7. Supply Chain/Value Chain Analysis

4.8. Patent & Standards

5. Industry Trends

5.1. Introduction

5.2. Porter’s Five Forces Analysis

       5.2.1. Threat of New Entrants

       5.2.2. Threat of Substitutes

       5.2.3. Bargaining Power of Buyers

       5.2.4. Bargaining Power of Suppliers

       5.2.5. Intensity of Competitive Rivalry

6. Audience Analytics Market, By Components

6.1 Solution

6.2 Services

            6.2.1 Professional Services

            6.2.2 Managed Services

7. Audience Analytics Market, By Application

7.1. Competitive Intelligence

7.2. Sales and Marketing Management

7.3. Customer Experience Management

8. Audience Analytics Market, By Vertical

8.1. BFSI

8.2. Media and Entertainment

8.3. Travel and Hospitality

8.4. Healthcare and Life Sciences

8.5. Retail and Consumer Good

8.6. Telecommunication and ITES

8.7. Others

9. Geographical Analysis

9.1. Introduction

9.2. North America

       9.2.1. U.S.

       9.2.2. Canada

       9.2.3. Mexico

9.3. Europe

       9.3.1. U.K.

       9.3.2. Germany

       9.3.3. France

       9.3.4. RoE

9.4. Asia Pacific

       9.4.1. South Korea

       9.4.2. China

       9.4.3. Japan

       9.4.4. RoAPAC

9.5. RoW

       9.5.1. Latin America

       9.5.2. Middle East and Africa

10. Company Profiles

(Business Overview, Financial Overview, Product write up, Recent Developments)

10.1. IBM Corporation

10.2. Oracle Corporation

10.3. Adobe

10.4. Alphabet, Inc. (Google)

10.5. Cxense

10.6. SAS Institute Inc.

10.7. NetBase Solutions, Inc.

10.8. Crimson Hexagon

10.9. Akamai Technologies

10.10. ComScore, Inc.

(A brief overview of 10 companies is also provided in the report.)

11. Competitive Analysis

11.1. Introduction

11.2. Market Positioning of Key Players

11.3 Competitive Strategies Adopted by Leading Players

        11.3.1. Investments & Expansions

        11.3.2. New Product Launches

        11.3.3. Mergers & Acquisitions

        11.3.4. Agreements, Joint Ventures, and Partnerships

12. Appendix

12.1. Questionnaire

12.2. Available Customizations 

12.3. Upcoming Events (Trade Fair, Exhibitions, Conferences)

 

 

List of Tables (65 Tables)

Table 1 Audience Analytics Market Size, By Component, 2018-2023(USD Million)
Table 2 Solution: Market Size By Region, 2018-2023(USD Million)
Table 3 Market Size By Service, 2018-2023(USD Million)
Table 4 Services: Market Size By Region, 2018-2023(USD Million)
Table 5 Professional Services: Market Size By Region, 2018-2023(USD Million)
Table 6 Audience Analytics Market Size, By Professional Service, 2018-2023(USD Million)
Table 7 Training, Education, and Consulting: Market Size By Region, 2018-2023(USD Million)
Table 8 Support and Maintenance: Market Size By Region, 2018-2023(USD Million)
Table 9 Managed Services: Market Size By Region, 2018-2023(USD Million)
Table 10 Audience Analytics Market Size, By Application, 2018-2023(USD Million)
Table 11 Sales and Marketing Management: Market Size By Region, 2018-2023(USD Million)
Table 12 Customer Experience Management: Market Size By Region, 2018-2023(USD Million)
Table 13 Competitive Intelligence: Market Size By Region, 2018-2023(USD Million)
Table 14 Market Size By Organization Size, 2018-2023(USD Million)
Table 15 Large Enterprises: Market Size By Region, 2018-2023(USD Million)
Table 16 Small and Medium-Sized Enterprises: Market Size By Region, 2018-2023(USD Million)
Table 17 Audience Analytics Market Size, By Vertical, 2018-2023(USD Million)
Table 18 Banking, Financial Services, and Insurance: Market Size By Region, 2018-2023(USD Million)
Table 19 Telecommunication and Ites: Market Size By Region, 2018-2023(USD Million)
Table 20 Healthcare and Lifesciences: Market Size By Region, 2018-2023(USD Million)
Table 21 Government & Public Sector: Market Size By Region, 2018-2023(USD Million)
Table 22 Manufacturing: Market Size By Region, 2018-2023(USD Million)
Table 23 Media and Entertainment: Market Size By Region, 2018-2023(USD Million)
Table 24 Retail and Consumer Goods: Market Size By Region, 2018-2023(USD Million)
Table 25 Transportation and Logistics: Market Size By Region, 2018-2023(USD Million)
Table 26 Others: Market Size By Region, 2018-2023(USD Million)
Table 27 Audience Analytics Market Size, By Region, 2018-2023(USD Million)
Table 28 North America: Market Size By Component, 2018-2023(USD Million)
Table 29 North America: Market Size By Services, 2018-2023(USD Million)
Table 30 North America: Market Size By Professional Services, 2018-2023(USD Million)
Table 31 North America: Market Size By Application 2018-2023(USD Million)
Table 32 North America: Market Size By Organization Size, 2018-2023(USD Million)
Table 33 North America: Market Size By Vertical, 2018-2023(USD Million)
Table 34 North America: Market Size By Country, 2018-2023(USD Million)
Table 35 Europe: Audience Analytics Market Size, By Component, 2018-2023(USD Million)
Table 36 Europe: Market Size By Services, 2018-2023(USD Million)
Table 37 Europe: Market Size By Professional Services, 2018-2023(USD Million)
Table 38 Europe: Market Size By Application, 2018-2023(USD Million)
Table 39 Europe: Market Size By Organization Size, 2018-2023(USD Million)
Table 40 Europe: Market Size By Vertical, 2018-2023(USD Million)
Table 41 Europe: Market Size By Country, 2018-2023(USD Million)
Table 42 Asia Pacific: Audience Analytics Market Size, By Component, 2018-2023(USD Million)
Table 43 Asia Pacific: Market Size By Services, 2018-2023(USD Million)
Table 44 Asia Pacific: Market Size By Professional Services, 2018-2023(USD Million)
Table 45 Asia Pacific: Market Size By Application, 2018-2023(USD Million)
Table 46 Asia Pacific: Market Size By Organization Size, 2018-2023(USD Million)
Table 47 Asia Pacific: Market Size By Vertical, 2018-2023(USD Million)
Table 48 Asia Pacific: Market Size By Country, 2018-2023(USD Million)
Table 49 Middle East and Africa: Audience Analytics Market Size, By Component, 2018-2023(USD Million)
Table 50 Middle East and Africa: Market Size By Services, 2018-2023(USD Million)
Table 51 Middle East and Africa: Market Size By Professional Services, 2018-2023(USD Million)
Table 52 Middle East and Africa: Market Size By Application, 2018-2023(USD Million)
Table 53 Middle East and Africa: Market Size By Organization Size, 2018-2023(USD Million)
Table 54 Middle East and Africa: Market Size By Vertical, 2018-2023(USD Million)
Table 55 Middle East and Africa: Market Size By Country, 2018-2023(USD Million)
Table 56 Latin America: Audience Analytics Market Size, By Component, 2018-2023(USD Million)
Table 57 Latin America: Market Size By Services, 2018-2023(USD Million)
Table 58 Latin America: Market Size By Professional Services, 2018-2023(USD Million)
Table 59 Latin America: Market Size By Application, 2018-2023(USD Million)
Table 60 Latin America: Market Size By Organization Size, 2018-2023(USD Million)
Table 61 Latin America: Market Size By Vertical, 2018-2023(USD Million)
Table 62 Latin America: Market Size By Country, 2018-2023(USD Million)
Table 63 New Product Launches/Product Upgradations, 2016–2018
Table 64 Mergers and Acquisitions, 2016–2017
Table 65 Business Expansions, 2016–2018


List of Figures (23  Figures)

Figure 1 Audience Analytics Market Segmentation
Figure 2 Regional Scope
Figure 3 Market Research Design
Figure 4 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 5 Data Triangulation
Figure 6 Market Size Estimation Methodology: Bottom-Up Approach
Figure 7 Market Size Estimation Methodology: Top-Down Approach
Figure 8 Audience Analytics Market: Assumptions
Figure 9 Market Size and Growth, 2018-2023
Figure 10 Top 3 Segments With the Largest Market Shares in the Market
Figure 11 Audience Analytics Market: Regional Snapshot
Figure 12 Increasing User Engagement on Digital Platforms is Expected to Drive the Global Market
Figure 13 Solution Segment is Estimated to Have A Larger Market Size in 2018
Figure 14 Media and Entertainment Vertical and North America are Expected to Have the Largest Market Shares in 2018
Figure 15 Asia Pacific is Expected to Emerge as the Best Market for Investment Over the Next 5 Years
Figure 16 Audience Analytics Market: Drivers, Restraints, Opportunities, and Challenges
Figure 17 Solutions Segment is Estimated to Have the Larger Market Size in 2018
Figure 18 Professional Services is Estimated to Have the Largest Market Size in 2018
Figure 19 Training, Education, and Consulting is Estimated to Have the Largest Market Size in 2018
Figure 20 Sales and Marketing Management is Estimated to Have the Largest Market Size in 2018
Figure 21 Large Enterprises Segment is Expected to Have the Larger Market Size During the Forecast Period
Figure 22 Media and Entertainment Vertical is Estimated to Have the Largest Market Size in 2018
Figure 23 North America is Expected to Have the Largest Market Size During the Forecast Period

Summary

No Content Available.

PURCHASE OPTIONS

ASK FOR SPECIAL PRICING

Related Reports