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Global Home Appliances Market by Product (Cooking, Refrigeration, Laundry, Home comfort) – Business Overview, Analysis and Industry Forecast 2017-2023

 Consumer Goods

Report Overview

Global Home Appliances Market was valued at USD XX Billion in the year 2017. Global Home Appliances Market is further estimated to grow at a CAGR of XX% from 2018 to reach USD XX Billion by the year 2023. The North America region holds the highest market share in 2017 and the Asia Pacific is considered as the fastest growing market in the forecasted period. At a country level, US, China, and the U.S. are projected to grow strongly in the coming years due to increasing density of population and funding through Research and Development.

Haier Electronics (China), Amica Wronki S.A., (Poland), Whirlpool Corporation (U.S) are the key players in this market. Rising research and development expenses are catering to changing demand of end users. Similarly, growth strategies such as acquisition, merger, and expansion of the distribution network were few techniques adopted by most of Tier 1 and Tier 2 manufacturers in recent years. 


            Rapid economic development 


            Expensive and costly 


            New product innovation with technological advancements


               Increasing competition due to alternative treatments

The Global Home Appliances Market is segmented as By Product and Region. The Product segment is divided into cooking, refrigeration, laundry, home comfort and others in which cooking accounts for the highest market share as it is a basic necessity. Among all, it is expected that the cooking segment will be growing at a moderate CAGR of XX% in the assessment period. 

Key Benefits for Stakeholders

Raw material suppliers

Product Distributors


Market leading companies

By Product




Home comfort


By Region

North America




Key Market Players

Haier Electronics

Amica Wronki S.A.

Whirlpool Corporation

Konka Group Co. Ltd

Arcelik A.S

BSH Hausgeräte GmbH

Dongbu Daewoo Electronics

Gorenje Group

Defy Appliances (Pty) Ltd,

Candy Group

 (A brief overview of 10 companies is also provided)

Research Methodology:

Genesis Market Insights follows in-depth Research Methodology focused on reducing deviation in the collected data. GMI offers the most precise evaluations and projection for the market numbers. GMI engages following Market Engineering techniques –

  1.      Raw Market Data is collected and compared with the Existing in-house Data on a broad front.
  2.      Both Bottom-Up and Top-Down approaches are analyzed for segmenting and estimating measurable aspects of the market.
  3.      To avoid bias, we filter the collected data collected from authenticated sources.
  4.      GMI has a well proven Statistical Modeling System for estimates and forecasts.
  5.      Further, the report findings are validated with the Industry Expert Panel on face to face or telephonic interviews.
  6.      Panelists are approached from Leading Enterprises across the value chain including manufacturers, suppliers, technology providers, domain experts and buyers so as to validate a thorough and balanced market overview.

Detailed customization is also available for you. Further, if the report listed above does not meet your key requirements. Our customized research report will analytically cover the required market information you need which will help you to plan your business decisions.

Table Of Content

1. Introduction

1.1 Market Vision

       1.1.1 Market Definition

       1.1.2 Market Scope

1.2 Limitations

1.3 Stakeholders

2. Research Methodology

2.1. Research Process

       2.1.1. Secondary Research

    Key Data from Secondary Research

       2.1.2. Primary Research

    Key Data from Primary Research

    Breakdowns of Primary Interviews

2.2. Market Size Estimation

       2.2.1. Bottom-Up Approach

       2.2.2. Top-Down Approach

       2.2.3. Annual Revenue Process

2.3. Data Triangulation 

2.4. Research Assumptions 

       2.4.1. Assumption

3. Executive Summary

4. Market Overview

4.1. Introduction

4.2. Drivers

4.3. Restraints

4.4. Opportunities

4.5. Challenges

4.6. Regulations

4.7. Supply Chain/Value Chain Analysis

4.9. Patent & Standards

5. Industry Trends

5.1. Introduction

5.2. Porter’s Five Forces Analysis

       5.2.1. Threat of New Entrants

       5.2.2. Threat of Substitutes

       5.2.3. Bargaining Power of Buyers

       5.2.4. Bargaining Power of Suppliers

       5.2.5. Intensity of Competitive Rivalry

6. Global Home Appliances Market, By Product

6.1 Cooking

6.2 Refrigeration

6.3 Laundry

6.4 Home comfort

6.5 Others

7. Geographical Analysis

7.1. Introduction

7.2. North America

       9.2.1. U.S.

       9.2.2. Canada

       9.2.3. Mexico

7.3. Europe

       7.3.1. U.K.

       7.3.2. Germany

       7.3.3. Italy

       7.3.4. France

       7.3.5. RoE

7.4. Asia Pacific

       7.4.1. South Korea

       7.4.2. China

       7.4.3. Japan

       7.4.4. India

       7.4.5. RoAPAC

7.5. RoW

       7.5.1. Latin America

       7.5.2. Middle East and Africa

8. Company Profiles

(Business Overview, Financial Overview, Product write up, Recent Developments)

8.1 Haier Electronics

8.2 Amica Wronki S.A.

8.3 Whirlpool Corporation

8.4 Konka Group Co. Ltd

8.5 Arcelik A.S

8.6 BSH Hausgeräte GmbH

8.7 Dongbu Daewoo Electronics

8.8 Gorenje Group

8.9 Defy Appliances (Pty) Ltd,

8.10 Candy Group

 (A brief overview of 10 companies is also provided)

9. Competitive Analysis

9.1. Introduction

9.2. Market Positioning of Key Players

9.3 Competitive Strategies Adopted by Leading Players

        9.3.1. Investments & Expansions

        9.3.2. New Product Launches

        9.3.3. Mergers & Acquisitions

        9.3.4. Agreements, Joint Ventures, and Partnerships

10. Appendix

10.1. Questionnaire

10.2. Available Customizations 

10.3. Upcoming Events (Trade Fair, Exhibitions, Conferences)


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