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Power Bank Market By Type (Lithium-polymer, Lithium-ion) By Application (Smartphones, Tablets, Portable Media Devices, Others ) - Global Outlook Analysis and Industry Forecast, 2017-2022

 Semiconductors and Electronics

Report Overview

Global Power Bank Market was valued at USD 8.31 Billion in the year 2017. Global Power Bank market is further estimated to grow at a CAGR of 19.06% from 2017 to 2023 to reach USD 23.67 Billion. Asia Pacific region holds the highest market share in 2017 and European market is considered as the fastest growing market in the forecasted period. At a country level, China, Japan, and India hold the highest market share in 2017 and it is projected to grow at a strongly in the coming years.

Microsoft Corporation (U.S), Sony Corporation (Japan), Lenovo Group Ltd. (Hong Kong), Xiaomi Inc. (China), Ambrane India Pvt. Ltd. (India), Intex Technologies (India) Ltd. (India), UNU Electronics Inc. (U.S), Portronics Digital Pvt. Ltd. (India), Oneplus Technology (Shenzhen) Co. Ltd. (China) are some of the key players in the Global Power Bank market. Rising research and development expenses to cater changing demand of end users, similarly, growth strategies such as acquisition, merger, and expansion of the distribution network were few techniques adopted by most of Tier 1 and Tier 2 manufacturers in recent years.


             Rising awareness of digital products and accessories


             Poor quality and consistency of power bank


             Use of solar energy for charging


             Government regulation

The major shares come from smartphone segment in Global Power Bank Market with highest CAGR. On the other hand, lithium-ion batteries hold the highest market because of the low maintenance.

Key Benefits for Stakeholders

Power Bank Manufacturers, Distributors and Retailers

Research and Consulting organization

Technology Standards Organizations, Forums, Alliances and Associations

End-use industries

Regulatory bodies, policy actors, and consumers.

By Capacity Range

Capacity 500 mAh to 3,499 mAh

Capacity 3,500 mAh to 6,499 mAh

Capacity 6,500 mAh to 9,499 mAh

Capacity 9,500 mAh to 12,499 mAh

Capacity 12,500 mAh to 15,499 mAh

Capacity above 15,500 mAh

By Application



Portable Media Devices


By Battery Type



By Region

North America




Key Market Players

Microsoft Corporation (US)

Sony Corporation (Japan)

Lenovo Group Ltd. (Hong Kong)

Xiaomi Inc. (China)

Ambrane India Pvt. Ltd. (India)

UNU Electronics Inc. (U.S)

Portronics Digital Pvt. Ltd. (India)

(A brief overview of another 13 companies is also provided)

Research Methodology:

Genesis Market Insights follows in-depth Research Methodology focused on reducing deviation in the collected data. GMI offers the most precise evaluations and projection for the market numbers. GMI engages following Market Engineering techniques –

  1. Raw Market Data is collected and compared with the Existing in-house Data on a broad front.
  2. Both Bottom-Up and Top-Down approaches are analyzed for segmenting and estimating measurable aspects of the market.
  3. To avoid bias, we filter the collected data collected from authenticated sources.
  4. GMI has a well proven Statistical Modeling System for estimates and forecasts.
  5. Further, the report findings are validated with the Industry Expert Panel on face to face or telephonic interviews.
  6. Panelists are approached from Leading Enterprises across the value chain including manufacturers, suppliers, technology providers, domain experts and buyers so as to validate a thorough and balanced market overview.

Detailed customization is also available for you. Further, if the report listed above does not meet your key requirements. Our customized research report will analytically cover the required market information you need which will help you to plan your business decisions.

Table Of Content

1. Introduction

1.1 Market Vision

       1.1.1 Market Definition

       1.1.2 Market Scope

1.2 Limitations

1.3 Stakeholders

2. Research Methodology

2.1. Research Process

       2.1.1. Secondary Research

    Key Data from Secondary Research

       2.1.2. Primary Research

    Key Data from Primary Research

    Breakdowns of Primary Interviews

2.2. Market Size Estimation

       2.2.1. Bottoms-Up Approach

       2.2.2. Top-Down Approach

       2.2.3. Annual Revenue Process

2.3. Data Triangulation 

2.4. Research Assumptions 

       2.4.1. Assumption

3. Executive Summary

4. Market Overview

4.1. Introduction

4.2. Drivers

4.3. Restraints

4.4. Opportunities

4.5. Challenges

4.6. Regulations

4.7. Supply Chain/Value Chain Analysis

4.8. Patent & Standards

5. Industry Trends

5.1. Introduction

5.2. Porter’s Five Forces Analysis

       5.2.1. Threat of New Entrants

       5.2.2. Threat of Substitutes

       5.2.3. Bargaining Power of Buyers

       5.2.4. Bargaining Power of Suppliers

       5.2.5. Intensity of Competitive Rivalry

6. Power Bank Market, By Capacity Range

6.1. Capacity 500 mAh to 3,499 mAh

6.2. Capacity 3,500 mAh to 6,499 mAh

6.3. Capacity 6,500 mAh to 9,499 mAh

6.4. Capacity 9,500 mAh to 12,499 mAh

6.5. Capacity 12,500 mAh to 15,499 mAh

6.6. Capacity above 15,500 mAh

7. Power Bank Market, By Application

7.1. Smartphones

7.2. Tablets

7.3. Portable Media Devices

7.4. Others

8. Power Bank Market, By Battery Type

8.1. Lithium-polymer

8.2. Lithium-ion

9. Geographical Analysis

9.1. Introduction

9.2. North America

       9.2.1. U.S.

       9.2.2. Canada

       9.2.3. Mexico

9.3. Europe

       9.3.1. U.K.

       9.3.2. Germany

       9.3.3. Russia

       9.3.4. RoE

9.4. Asia Pacific

       9.4.1. South Korea

       9.4.2. China

       9.4.3. Japan

       9.4.4. RoAPAC

9.5. RoW

       9.5.1. Latin America

       9.5.2. Middle East and Africa

10. Company Profiles

(Business Overview, Financial Overview, Product write Up, Recent Developments)

10.1. Microsoft Corporation

10.2. Sony Corporation

10.3. Lenovo Group Ltd.

10.4. Xiaomi Inc.

10.5. Ambrane India Pvt. Ltd.

10.6. Intex Technologies Ltd.

10.7. UNU Electronics Inc.

10.8. Portronics Digital Pvt. Ltd.

10.9. Oneplus Technology Co. Ltd.

(A brief overview of another 13 companies is also provided)

11. Competitive Analysis

11.1. Introduction

11.2. Market Positioning of Key Players

11.3 Competitive Strategies Adopted by Leading Players

        11.3.1. Investments & Expansions

        11.3.2. New Product Launches

        11.3.3. Mergers & Acquisitions

        11.3.4. Agreements, Joint Ventures, and Partnerships

12. Appendix

12.1. Questionnaire

12.2. Available Customizations 

12.3. Upcoming Events (Trade Fair, Exhibitions, Conferences)


No Content Available.



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